Rupert Salt

Rupert Salt (also known as Mr. Salt or Daddy) is the wealthy father of Veruca Salt and the husband of Angina Salt. He is also the owner of Salt's Nuts. He lives in a estate in Buckinghamshire, England. He lives in a beautiful mansion with his wife and spoilt rotten daughter. He is willing to spend any amount of money to buy his demanding daughter whatever she wants in order for his “perfect princess” to be happy.

Finding the Second Golden Ticket
When five hidden Golden Tickets were announced to the public, his daughter Veruca demanded to get one of the golden tickets. Compiling with the demand, he went over to his factory and ordered his staff to start unwrapping chocolate bars in the hope of finding one of the Golden Tickets. However, to his and Veruca's dismay, none of the thosands of the chocolate bars he bought contained the Golden Ticket. However, one of his staff manage to find the Golden Ticket, but wanting to keep the ticket to herself the worker attempted to hide the ticket. Noticing this, he grabbed the Golden Ticket from the workers hand and shortly afterwards handed it to his daughter who then demanded another pony and refused to say “thank you”. He then was interviewed by several reporters and explains how he got Veruca the ticket. Veruca puts on a fake exterior to the cameras and doesn’t show her true bratty demanding spoilt self which only came out when she wanted something mostly towards her “Daddy” this also occurs when she first greets Mr Wonka but soon shows her true spoilt rotten self in the Nut Room.

Trivia

 * Mr. Salt most likely spent a fortune on the ticket due to buying and ordering his workers to open the chocolate bars for days on end until they finally find the golden ticket in the end the Golden Ticket wasn’t really appreciated since Veruca never thanked him or mentioned it again but instead states “DADDY I WANT ANOTHER PONY!!”.
 * Veruca uses Mr Salt who she refers to as “Daddy” whenever she wants something because he is the bread winner of her family and is very servile towards her and cheerfully gets her whatever she has ever wanted including 21 pets and still more to come considering he was willing to buy his “perfect princess” a squirrel and an Oompa Loompa (deleted scene) in one day, also considering he spent hundreds of thousands of dollars (maybe a million) just to get Veruca one of her many many demands (a golden ticket)
 * In the Chocolate room after Wonka dismisses everyone to explore Mr Salt waits patiently for Veruca and smiles at her but to his dismay Veruca runs straight past him and left Mr Salt awkwardly with Mr Wonka, this shows Veruca’s lack of respect for her “Daddy”
 * When Mr Wonka rudely throws Mr Salt’s business card away and then calls him weird and laughs at him Veruca says nothing which shows once again how selfish she is and her lack of respect for her “Daddy”
 * He hates to see his daughter unhappy this prompted him to buy whatever she wants and this is what caused Veruca to become a spoilt brat in the first place
 * Veruca has never said “please” or “thank you” but instead rudely causes a fit towards her “Daddy”. Mr Salt still cheerfully gets her whatever she desires
 * He often refers to Veruca as “Dear” or “Sweetheart” because he thinks of Veruca as a “perfect princess”
 * He has never disciplined Veruca and let’s her get away with anything she wants
 * Rupert tried convincing his daughter why she didn’t need a squirrel he states “Veruca, Dear you have many marvellous pets at home” but Veruca rudely screamed at him “I WANT A SQUIRREL!” and he couldn’t bare to not give his demanding daughter what she wanted and see her uphappy like that so he attempts to purchase his “princess” a squirrel just like he did with the many other things Veruca has demanded over the years
 * Veruca mentions she wants a trained squirrel so he states to Mr Wonka “name your price”. Mr Wonka refuses to sell one and Mr Salt felt insecure since he had just told Veruca “Alright Dear, Daddy’ll get you a squirrel just as soon as he possibly can”. Veruca rudely screams at him “Daddy!” Just before Mr Salt can reply to his spoilt daughter and suggest he’ll find another way to get her a squirrel, Mr Wonka mocks Mr Salt and this makes him feel very embarrassed Veruca obviously doesn’t care and then continues to yell at Mr Salt until she walks down the stairs which once again shows her lack of respect or care for her “Daddy”
 * When Veruca finishes yelling at her father and walks down the stairs in the Nut room towards the squirrels Mr Salt kindly and politely asks Veruca to “come back here at once” but Veruca arrogantly ignores him even though she would not be there in the first place if it wasn’t for her servile “Daddy”
 * In a deleted scene Veruca demands her “Daddy” gets her an Oompa Loompa that very second. Mr Salt replies to Veruca by saying “Now Now my pet, we mustn’t interrupt Mr Wonka. Veruca then screams at her “Daddy” which causes him to be embarrassed and interrupted Mr Wonka “BUT I WANT AN OOMPA LOOMPA!!”. Mr Salt replies “Alright Veruca Daddy’ll get you an Oompa Loompa before we leave but we mustn’t interrupt Mr Wonka”. Veruca was about to yell “BUT I WANT IT NOW!” But she was interrupted by Augustus falling into the Chocolate river.