Sam Beauregarde



Samuel 'Sam' Beauregarde is the father of Violet Beauregarde and the wife of Mrs. Beauregarde. He is a car owner and works in the car business. He is friends with Veruca Salt's father, Henry Salt on the boat ride.

He is also known as a local politician. He is the only parent in the tour who has a first name other than Mr. Salt.

He is not overly villainous, as not many negative attributes stand out unlike the kids in the tour. When accompanying his daughter to the factory, he seems gracious at first, shaking hands with Mr. Wonka and giving him his business card, which Mr. Wonka, a businessman himself, accepts. His graciousness, as mentioned before, is also extended to Mr. Salt, whom he also sees as a potential business partner, despite the rivalry between his daughter and Veruca. Mr. Beauregarde seems amazed by the inner workings of Wonka's factory, such as the chocolate-mixing waterfall.

When Violet takes the gum over the protests of Willy Wonka, Mr. Beauregarde only shows mild concern over Mr. Wonka's warnings. Instead of bluntly ordering Violet not to use the gum, he says for her not to do anything foolish as she starts chewing. His concerns turn to pride that his daughter had the opportunity to try the first three-course chewing gum meal; when Violet says she tastes baked potato, he comments "With sour cream?" and laughs. Only when the side effects occur does he express concern with "Violet, you're turning violet, Violet!" He is last seen escorted to the Juicing Room by the Oompa-Loompas, and angrily shouts "I will get you for this, Wonka, if this is the last thing I ever do!"